• The Natural Confectionery Co had long been known as a range of confectionery free of all the nasties, and as a way to showcase the role of treats as part of a balanced lifestyle we partnered up with Emma Snowsill to front our ‘Natural Winner’ campaign. This integrated campaign involved shooting a TVC showcasing Emma in all of her athletic glory, as well as rolling out an experiential campaign at key triathlon events such as Noosa and the ITU world championships. Finally Emma shared her inspirational story at internal speaking engagements.

    Working with Emma was always a pleasure with nothing ever being too much, and through her collaborative approach we were able to build the campaign far beyond our initial expectations. Emma always represented the brand in such a positive way, be that spending the extra time at appearances signing autographs and taking photos with fans or proudly wearing the branded gear during training and competition.

    It was a great honour to work with someone of the calibre of Emma, and her natural energy and warm disposition, free from any ego ensured that everyone who came in to contact with her took away a positive brand experience, so we couldn’t have been happier!”

    The Natural Confectionery Company
    Alastair McCauslandex Marketing Manager - Natural Confectionery Co at Cadbury Australia